Case Study on Amul: The Dairy Giant That Moo-ved India

How India's Favourite Dairy Brand Captured Market Share—and Keeps Reinventing the Game

May 5

March 2025

Jingles vs. Reels: How Indian Ads Captured Attention Then and Now

A Nostalgic Journey from Catchy Melodies to Viral Short-Form Videos

Mar 17

February 2025

The Future of SEO is BEO – Brain Engine Optimization

Why Thinking Like the Human Mind is the Key to Winning Search in 2025 and Beyond

Feb 26

Navigating Success: boAt's Commanding Presence in India's Audio Market

How boAt Became a Household Name in Indian Consumer Electronics

Feb 6

January 2025

Bata’s Market Share in India: How a Legacy Brand Stays Ahead in the Footwear Game

From Heritage to Modern Retail: Bata’s Strategy to Maintain Its Stronghold in India

Jan 30

The Future of Offline vs Online Retail Marketing in India: Finding the Perfect Balance

How Indian Retailers Can Navigate the Evolving Landscape of Digital & Physical Commerce

Jan 29

Haldiram’s Market Dominance in India: A Case Study on Its Snack Empire

How Haldiram Built a ₹10,000 Crore Brand & Captured India's Taste Buds

Jan 28

How Hyundai Captured the Indian Car Market: A Case Study on Growth, Strategy & Market Share

From the Santro to SUVs – Hyundai’s Journey to Becoming India’s No. 2 Carmaker

Jan 27

How to Create a Successful Blog Strategy: A Step-by-Step Guide for Indian Marketers

From Planning to Promotion – Everything You Need to Build a High-Impact Blog

Jan 27

Career in Digital Marketing in India: Your Path to Success in the Digital Era

Opportunities, Skills, and Growth Strategies for Aspiring Marketers

Jan 24

Decoding the Indian Consumer’s Buying Journey: Insights, Trends, and Strategies for Success

Understanding the Unique Phases of the Indian Consumer's Path to Purchase in a Dynamic Market

Jan 23

Why Marketing Leaders in India Must Prioritize Brand Valuation

Understanding the Strategic Importance of Brand Valuation for Long-Term Business Success

Jan 23